In this edition of the Thought Leadership Project, I talk to Bob Seelert, who for the last 12 years has been the Chairman of Saatchi & Saatchi, one of the world’s leading creative ideas companies. His journey from small-town Connecticut to being CEO of five companies in three different industries, and a member of the board of directors of nine companies in the United States, England and France, reads like a script for “The Great American Success Story.”

He talks about leadership, the importance of excellence in execution, and his favorite brand.